Commercial Strategy & Intelligence
We go beyond traditional reporting to uncover the real story behind your sales and marketing performance. By combining data analytics, customer insights, and market dynamics, we identify what truly drives revenue and profitability. Our approach enables smarter segmentation, optimized campaigns, and sales strategies that convert leads into loyal customers. The result: sustainable growth, higher ROI, and a clear competitive edge.
Business Challenges We Solve
Stagnant Sales Growth: Revenues plateau despite investments in sales teams or marketing campaigns.
Weak Market Positioning: Unclear value proposition and lack of differentiation.
Pricing Inefficiencies: Over-discounting, margin leakage, or pricing that doesn’t reflect value.
Low Sales Productivity: Teams focus on activity instead of impact, with weak performance tracking.
Fragmented Data: Lack of real-time intelligence on customer behavior, competitors, and channels.
Financial Cost of Inefficiency: Every lost sale, mispriced product, or underperforming channel erodes margins and slows growth.
What to Expect
With our support, you can expect:
A comprehensive commercial strategy aligned with corporate objectives.
Customer segmentation & targeting based on data-driven insights.
Pricing and revenue management frameworks to protect margins.
Salesforce effectiveness programs to improve productivity and conversion rates.
Competitive intelligence dashboards for ongoing market monitoring.
A clear roadmap that links sales, marketing, and finance to growth targets.
Our Impact
Sales increase
Sustained growth in top-line revenue driven by optimized commercial strategies, better client targeting, and improved conversion rates. This reflects stronger market penetration and customer retention.
EBITDA Uptick
Enhanced profitability through higher operating efficiency, cost discipline, and strategic resource allocation. The improvement in EBITDA demonstrates the company’s ability to generate stronger cash flows from core operations.
Run-rate decrease in sales costs
A measurable reduction in recurring sales-related expenses, achieved through streamlined processes, better vendor negotiations, and more efficient allocation of commercial resources. This creates a leaner cost structure that supports long-term scalability.
Increase in growth rate
Acceleration of overall business expansion by combining stronger sales momentum with improved financial efficiency. This positions the company to capture new opportunities faster and compound value creation over time.
Our Blueprint
Category
Management
Assortment
Optimization
SKU
Scorecard
Promotion Effectiveness and Profitability
Clearance Plan and Discount Cycles
Geographic Footprint Analysis
Market Price Monitoring and Competitiveness
Procurement and Supply Planning
Negotiation with Suppliers
Customer Segmentation and Loyalty
Case Example
Client: Retail distributor with $250K monthly sales.
Challenge: Low margins due to weak pricing discipline and limited visibility into customer profitability.
Solution: Redesigned pricing structure, created customer segmentation models, and implemented a commercial intelligence dashboard.
Results:
Revenue grew by 18% within 9 months.
Gross margins improved by 5 percentage points.
High-value customer segment identified and expanded, boosting profitability.
Why Choose Us
We don’t deliver “one-size-fits-all” sales plans. We combine analytical rigor, financial insight, and strategic execution to help companies grow faster and smarter. Our boutique approach ensures that every recommendation is tailored, actionable, and aligned with your long-term objectives.